Consumers, especially millennials, crave meaning and they’re eager to search it out in their lives. People need to feel like they’re part of something. One way they express this need is by the brands they choose. 

Brand Coaching

“WHY-DRIVEN” BRANDING

Consumers are drawn to brands with true meaning. I help companies uncover their core WHY—why they exist and what shared meaning they can offer consumers. This deep connection is essential for today’s audience because, as Daniel Pink says, “Meaning is the new money.”

I developed the Brand Gravity℠ process to help brands express their authentic selves. This approach brings long-term focus, motivates employees, and engages consumers meaningfully. By using this process, your brand will develop a unique voice and visual identity that stands out and resonates with authenticity—steering clear of bland marketing.

Become a WHY-driven company that consumers trust and choose in a crowded market.

The "Brand Gravity" Methodology

WHAT'S BRAND GRAVITY℠?

Brand Gravity℠ is a process and a guide that defines your brand, providing clarity and direction. It helps you build a foundation for consistent, compelling communication. 

WHY THE BRAND GRAVITY PROCESS?

Brand Gravity ensures consumers are drawn to your brand and that everyone internally knows how to represent it. It consolidates key brand elements into one clear reference, maintaining consistency and preventing shifts based on changing opinions. This guide helps evaluate marketing, product ideas, sales, and more to keep your efforts focused and aligned.

HOW DOES IT WORK?

You bring your brand knowledge; I facilitate, push ideas, and refine the output. Together, we craft an authentic brand definition that drives future growth.

What clients are saying about the Brand Gravity workshop